Our Vision

Natural Earth, is a small, family run business, based in Lymm, Cheshire, UK, committed to developing 100% natural products that are as unprocessed as possible. Every aspect of our operation, from development, through to manufacture, marketing, selling and delivery are carefully considered, in order to ensure we minimise the impact that our products and their packaging have on our environment. Each Natural Earth deodorant is lovingly mixed, poured and labelled, by hand in small batches in our rural workshop. The deodorants are then allowed to air-cure, which takes anything from a few days to a week curing time depending on the weather outside! Customer satisfaction and our promise that Natural Earth cares for the environment and all its wildlife and plants in mind is important to us.

Our commitment to the environment

We strive to create a positive impact with our products, which means they’re all:

  • Vegan (Vegan Society Certification)
  • Natural (Soil Association COSMOS Natural certified)
  • Biodegradable and will not contaminate water
  • Plant based ingredients are organic
  • GM free
  • Mineral ingredients are natural and sustainably sourced
  • Free from aluminium, parabens, and manufactured chemicals
  • Not tested on animals
  • Packaging is plastic-free biodegradable, compostable* and recyclable
  • All our raw ingredients, labels, and packaging as locally as possible

*The ink on our label is not home compostable – we’re working on that. It can be composted industrially in your green waste bin. In the meantime, please remove the label for home composting and put the label in the cardboard and paper recycling. Alternatively put the whole empty tube including label in your paper and cardboard recycling.

We want to ensure our products have a minimal carbon footprint too, so source all our raw ingredients, packaging and labels as locally as possible. The majority of our ingredients are from Cheshire, packaging is made in Birmingham and the labels/delivery packaging is from Trafford.

Our story

We are brothers, Tim and Anthony and we both live in Cheshire, UK. Our careers have run in tandem, with both of as Civil Engineers for the last 30 years, with the last decade or so spent in senior roles. We are lucky enough to have enjoyed rewarding careers, yet wanted to try something new and challenge ourselves to create something so that we can address our impact on the planet and our community. Over the years we have used eco friendly products – and had not found a deodorant that ticked all our boxes for sustainability and all main retailers had rows and rows of products in plastic. Three years ago we began to work on mix designs for plastic free organic vegan deodorant – and Natural Earth was born! Having developed a deodorant that worked for ourselves, we decided we would try and start a business producing plastic free organic vegan deodorant that we could sell.

After a year of researching and developing the recipe for our deodorant ecosticks (including trying them out on our long-suffering families!), we finally began scaling our production up to sell to customers in March 2021. We set the business up in Anthony’s spare room!

We’ve now finalised our manufacturing process and are able to hand mix and pour small batches of our ecostick deodorants a day should it be required. Small batches mean that we can control production a lot better and are able to ensure each deodorant stick reaches the high quality that we endeavour to achieve – and whilst it’s labour intensive, it’s more environmentally friendly as we aren’t using energy-draining machinery.

Customer satisfaction and remaining true to our eco credentials is our main focus. We hope you enjoy our products!

Deodorant ingredients and their properties

Organic Coconut Oil (Cocos Nucifera Oil)

Has healing properties, is naturally moisturising and an antioxidant with antibacterial, antifungal and antimicrobial properties

Bicarbonate of Soda (Sodium Bicarbonate) 

Safe and naturally occurring alternative compound to aluminium. It neutralises bacteria and the odours they produce and absorbs moisture 

Organic Cornflour (Zea Mays Starch)

Absorbs moisture and neutralises moisture

Candelilla Wax (Euphorbia Ceritera Cera) 

Natural vegetable wax used to bind all the other ingredients to form a solid stick for application. Our candelilla is was is made by cold pressing the leaf for extraction of the wax

Organic Sunflower Oil (Helianthus Annuus Seed Oil) 

Naturally moisturising our oil is produuced by cold pressing sunflower seed to express the oil. It is pure and natural

Cetyl Stearyl Alcohol (Cetearyl Alcohol) 

Waxy compound derived naturally from a vegetable base. It is a natural stabiliser, emollient and emulsifier which binds the other deodorant ingredients and makes it more uniform and consistent throughout the stick

Organic Shea Butter (Butyrospermum Parkii Butter) 

Has healing properties, is naturally moisturising and is an antioxidant with antibacterial and antimicrobial properties

Organic Arrowroot Powder (Maranta Arundinacea Root Powder) 

Has natural deodorising properties, absorbs moisture and neutralises odour 

Magnesium Hydroxide 

Safe and naturally occurring alternative compound to aluminium. It kills bacteria and microbes on the surface of the skin and attached to hair follicles eliminating and neutralising the odours that they produce 

Organic Jojoba Oil (Simmondsia Chinensis Seed Oil) 

Antibacterial, antioxidant, antimicrobial, moisturising and is a natural body deodoriser. Jojoba oil also has healing properties and it is so similar to sebum that your body naturally produces, your skin cannot tell the difference 

Organic Cranberry Seed Oil (Vaccinium Macrocarpon Seed Oil) 

Antibacterial, antioxidant and antimicrobial properties. Natural ingredient very high in Vitamin E that prolongs the life of the deodorant and also counteracts the allergens and irritants in the Citrus and Bergamot essential oils 

Essential Oils 

Organically sourced where possible. They add a scent to the deodorant and have antibacterial and deodorant properties 

Recyclable symbol


Biodegradable symbol


Vegan trademark symbol


COSMOS NATURAL Soil Association Natural Certified


Plastic free symbol

Plastic Free

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